About Us

One of the best-loved, most successful children's series of all time is back...

... And you are a very important part of it.

CHOOSE YOUR OWN ADVENTURE was a phenomenal success from its initial launch in 1979. The books broke new ground by immersing YOU the reader in the middle of the story, asking YOU to make choices about where the story would go and how it would end. These multiple choice, multiple ending books became a cultural phenomenon. To this day, the brand recognition of CHOOSE YOUR OWN ADVENTURE is extraordinary. The young readers who grew up on CHOOSE YOUR OWN ADVENTURE are now the parents of today's young readers. They are eager for their own children to experience the Choose Your Own Adventure enchantment.

We at Chooseco set out to re-release the series with the utmost integrity and positive intention. We looked at what worked, and what needed improvement. We invested heavily in top artists for interior illustrations and covers. We retained the popular initial size and design. We knew well that the stories were equally appealing to boys and girls; we made an effort to retain this balance. We also looked at the changes in technology and updated the stories to be more in tune with the many gadgets and electronic devices that today's kids are so familiar with.

Children are the future of our world. The world of CHOOSE YOUR OWN ADVENTURE incorporates knowledge and learning about the environment, history, space, art, exploration, sports and culture and works as a fun vehicle for kids to learn cognitively while they improve their reading skills. These books constitute a stealth reading development program utilizing the power of game theory where role-playing and decision-making combine with active involvement and participation.

Our target audience is grades 4-7. These young readers are on the threshold of adolescence, and are anxious to be treated as adults. Kids read these books because THEY are the hero of the story, the pilot in command, the surgeon at the operating table, the famous mountain climber, detective, or scientist. They count! Their individual choices lead to different endings· as many as 200 storylines in each book. Imagination is unleashed, ego becomes involved, and participation is unavoidable.

Chooseco is delighted to have you as a part of the re-launch of this beloved series.

Welcome to your world.

— R.A. Montgomery